What I've built
Companies and products I've founded and built since 2010, and the operating roles that sharpened them. Different industries, one approach: find the real problem, build the system that solves it, and turn it into a business.
Things I've built
Each one started with something I noticed that wasn’t working.
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A venture studio. It puts time, expertise, and money into new ventures, builds them, brings them to market, and grows them, and it takes on client work alongside.
Why it exists A good system is a shortcut to where you’re going, built from evidence and experience. It shouldn’t be a cage.
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A thought leadership platform that turns everyday, off-the-cuff ideas into content for founders and executives.
Why it exists People with something to say usually already have the ideas. They sit scattered across voice notes, texts, and emails, and the moment passes before they become anything.
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Approval-first reputation management for hotels, restaurants, and service businesses. Lia monitors reviews, Reddit, and press, and drafts responses in the owner’s voice. Nothing goes out without a person’s approval.
Why it exists Drafting a reply is the easy part. The real work is knowing which reviews deserve one, which need a manager first, and which to leave alone, and that’s where a generic AI assistant does damage.
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A business operating system for paparazzi and entertainment photographers, covering pitching, licensing, delivery, and unlicensed-use detection.
Why it exists Folders, portals, and email forget where a picture went, what it earned, and how it may be used. In Mastline, every picture carries its own record.
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AI, affective computing, and deep learning solutions that help retailers understand shopper behavior, reduce shrinkage, and build loyalty and revenue.
Why it exists Decisions about in-store displays and activations carry a lot of uncertainty. Data can test them before the money is spent.
Systems I've helped scale
Sometimes I start the company. Sometimes I join one that already exists and rebuild the system underneath the problem. The method stays the same: find the real problem, design the system, test it, and make it pay.
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Benchmade Modern
Growth systems, as a Storyworlding client
$14M ARR
- Context
- A direct-to-consumer brand.
- Outcome
- I scaled monthly revenue from $240K to $1.2M over 28 months, at a 9.6x return on marketing spend.
- Growth
- Performance marketing
- DTC
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niche
Head of Product, 2012 to 2014
$8M in 10 months
- Context
- A creator network.
- Outcome
- I architected and launched the platform. The company reached $8M in revenue in 10 months and was later acquired by Twitter.
- Product
- Creator economy
- Data
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NielsenIQ
Director of Digital Strategy and Operations, 2022 to 2024
7x inbound leads
- Context
- Digital strategy and operations across 90+ countries and 180 products.
- Outcome
- Inbound leads grew 7x, and I cut $250K a year in platform costs.
- Strategy
- Global
- Martech
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Jobbatical
Head of Marketing and Product, 2016 to 2019
300%+ traffic growth
- Context
- A talent marketplace operating across 46 countries.
- Outcome
- Traffic grew more than 300%, and we partnered with the governments of Estonia, Malaysia, and Singapore on work and visa programs.
- Marketplace
- International
- Government
Working on something that doesn’t fit neatly into one discipline?
Tell me what you’re trying to build, change, or understand.